Branding Redesign

For Aux Vivres

Mandate

The goal was to rebrand Aux Vivres, a renowned Montreal restaurant, with a fresh identity aligning with their sustainable, plant-based cuisine. The new brand needed to be vibrant, appealing, and reflect their innovative approach while attracting a wider audience and strengthening their position in the culinary scene.

Ideation

The rebrand focused on creating a simple yet impactful logo using a timeless sans-serif typeface and an earth-tone color scheme. The design aimed for clarity and memorability, with the staggered typeface adding a modern touch and the colors emphasizing sustainability and natural living.

Approach

The rebrand has enhanced Aux Vivres' visual identity and brand perception, praised by customers as refreshing and appealing. The team embraces the new identity, feeling reenergized and proud. The brand now stands out as a leader in sustainable cuisine, attracting a broader audience and opening new opportunities for collaborations. Overall, the rebrand has revitalized Aux Vivres, reinforcing its position as a beloved Montreal establishment.